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“Teliani Valley” launched a new product – “Saperavi Rose” “Teliani Valley“ starts high summer season with its new product and bottled red, dry wine “Saperavi Rose”. Since July 21st the supermarket networks were introduced with new wine. The wine was designed with special packaging and screw cork. During the first year, company plans to produce about 50 thousands bottles of “Saperavi Rose” for local market. At the same time Teliani Valley’s commercial department handles the project due to its export outside of Georgian border. The shelf price of the newly launched wine will be 10 GEL. The niche of rose wine in Georgia is still undeveloped and it is an interesting issue for the customers. This was a motto for the management of “Teliani Valley” which drove them to the idea of bottling a new product in this segment. “Rose” is in a great demand in Europe.